Maximize Your Digital Presence
with Expert Google Ads Management
Make your business stand out in online visibility and engage your audience with expert Google Ads management. Benefit from focused strategies and smart insights for a stronger brand impact.
Benefits of Hiring Me
Crafting customized strategies tailored specifically to your business objectives, target audience, and industry landscape. Utilizing advanced tools and techniques, Optiming your campaigns for maximum performance and ROI. With transparent reporting and personalized support, you'll have full visibility into your campaign's progress and receive the guidance you need every step of the way. Partnering with me ensures individualized attention, tangible results, and a competitive edge in today's online market.
My Expertise
Experience comprehensive support with your Google Ads campaigns through my expertise. I deliver targeted strategies, meticulous keyword research, and smart bidding optimizations to not only enhance your visibility but also drive meaningful results. Embrace the power of expert-led digital advertising for impactful growth and success.
Campaign Setup
Setting up your Google Ads campaigns from scratch, ensuring they are optimized for maximum performance and ROI
Campaign Management
Provide ongoing campaign management services, including monitoring, optimization, and performance tracking to ensure your ads are delivering results.
Performance Analysis
Analyzing campaign performance metrics such as click-through rates (CTR), conversion rates, cost-per-acquisition (CPA), and return on ad spend (ROAS) to identify areas for optimization and improvement.
Keyword Research
Conduct comprehensive keyword research to identify the most relevant and high-performing keywords for your business, maximizing your ad visibility and targeting.
Decadent Desserts
End your meal on a sweet note with
our delightful desserts that are the
perfect finishing touch.
Performance Analysis
Performance Analysis
Analyzing campaign performance metrics such as click-through rates (CTR), conversion rates, cost-per-acquisition (CPA), and return on ad spend (ROAS) to identify areas for optimization and improvement.
Analyzing campaign performance metrics such as click-through rates (CTR), conversion rates, cost-per-acquisition (CPA), and return on ad spend (ROAS) to identify areas for optimization and improvement.
Case Study | Previous work
Company Y's Google Ads Campaign for
Roofing Services in the US (August 31 - November 30, 2023)
Background
Company Y, a leading roofing service provider in the United States, initiated a Google Ads campaign to enhance its online visibility and generate leads. The campaign spanned three months, from August 31 to November 30, 2023.
Objective
The primary objective was to optimize the campaign to achieve a cost-per-click (CPC) of $2.40 while increasing overall clicks and impressions.
Strategy
As the Google Ads Manager for Company Y, I crafted a comprehensive strategy focused on the following pillars:
1. Keyword Optimization:
Conducted thorough keyword research to identify both high-performing long-tail keywords and negative keywords.
Implemented A/B testing for ad copy to determine which keywords yielded the best CPC.
2. Ad Scheduling:
Analyzed performance data to identify peak times when potential customers were searching for roofing services.
Adjusted bid strategies to bid more aggressively during these peak periods.
3. Geo-Targeting:
Narrowed the campaign's focus to regions with the highest demand for roofing services based on historical weather patterns and housing data.
4. Quality Score Improvement:
Enhanced the relevance of ads by aligning ad copy with landing page content.
Improved the user experience on the landing page to reduce bounce rates and increase conversion rates.
5. Smart Bidding:
Utilized Google's AI-driven smart bidding to maximize CPC efficiency.
Adjusted bids in real-time based on the likelihood of a click converting to a lead.
Results
Clicks: Increased by 708 to a total of 1.02K.
Impressions: Increased by 6.06K to a total of 9.05K.
Avg. CPC: Successfully reduced to $2.40, a reduction of $0.75.
Cost: Increased to $2.45K, signifying a more aggressive approach to capitalize on high-intent searches.
Analysis
The careful keyword optimization and targeted ad scheduling resulted in more qualified traffic, thus lowering the CPC. By focusing on quality score and leveraging smart bidding, we were able to bid more efficiently, which was paramount to achieving our CPC goal. Moreover, strategic adjustments to the ad's content and landing pages enhanced overall ad performance.
Conclusion
The Google Ads campaign for Company Y was a notable success, achieving the target CPC of $2.40 while also increasing the number of impressions and clicks significantly. The strategic use of ad scheduling, geo-targeting, and smart bidding were key contributors to this outcome. Moving forward, Company Y plans to maintain this momentum by refining its strategies and exploring new opportunities for optimization.
Testimonals
Mary Amorin
CEO at Go digital with Mary
Marion is our Google ads guy on our team. He handled 3 of our clients with 3 different businesses and all of them are amazed with the campaign results. Marion is a self starter, he knows what he needs he do and his ads campaigns are very effective. I highly recommend him to all clients who will need Google ads expert. I’m very grateful to have Marion on our team. Thank you Marion for working with us!
G.rumo - SEO specialist.
Marion Rei is an invaluable asset to our team. His expertise in Google Ads is unmatched, consistently driving results and optimizing campaigns effectively. He's a reliable team member who always delivers quality work on time. I highly recommend Marion for any digital marketing project
Krisha Claids
CEO at D' Social Buzz
Working with Marion has been very easy! He's really proactive and very collaborative He knows what he's doing and can be considered as expert when it comes to running ads, a master it is. No money wasted!
Frequently Asked Questions
Answers to Common Google Ads Questions
What Makes Your Google Ads Management Service Unique?
Our service stands out because of our personalized approach, deep industry knowledge, and commitment to using data-driven strategies. We prioritize understanding your business goals and tailor our campaigns to match your unique needs, ensuring you get the most out of your Google Ads investment. Plus, our continuous optimization and dedication to staying ahead of digital marketing trends mean your campaigns are always at the cutting edge.
How Do You Determine the Budget for My Google Ads Campaign?
When determining the budget for your Google Ads campaign, I take into account various factors including your specific advertising goals, the level of competition in your industry, the size and demographics of your target audience, thorough keyword research, the type of campaign you're running, and any historical data available. This comprehensive approach ensures that your budget is strategically allocated to achieve optimal results and maximize your return on investment.
How can I measure the success of my Google Ads campaigns?
Google Ads provides various metrics to measure campaign performanceClicks: The number of times users clicked on your ads.Impressions: The number of times your ads were shown to users.Click-through rate (CTR): The percentage of users who clicked on your ad after seeing it.Conversion rate: The percentage of users who completed a desired action, such as making a purchase or filling out a form.Return on investment (ROI): The ratio of revenue generated to advertising costs.
Can I See Examples of Successful Campaigns You've Managed?
Absolutely. While we respect our clients' confidentiality and cannot share specific details without permission, we can provide case studies that outline the strategies we used and the results achieved. These case studies highlight our expertise across various industries and demonstrate how we've helped businesses achieve their marketing goals.